AnovaWorks needed a refreshed logo that was distinguished, recognizable, and timeless while preserving the essence of the original. After presenting three concepts, the final selection featured a refined lowercase type treatment and a new tagline.
What began as a contracted project evolved into a full-time in-house designer role, where I led a comprehensive brand refresh. My work extended beyond the logo to include a full website redesign, a custom van wrap, company apparel, business cards, brochures, postcards, social media assets, and more — ensuring a cohesive and modern brand presence across all touchpoints.
