All Smiles Family Dentistry Brand Design

When we began the brand design process for All Smiles Family Dentistry, the goal was to create a logo and visual identity that felt personal, polished, and aligned with the doctor’s vision for her practice.



Three initial logo concepts were presented. The client selected Concept 3 as the final mark with no revisions.


The resulting brand identity is inclusive and welcoming to patients of all ages, races, and genders, while embracing a feminine, delicate, and sleek aesthetic. The final logo positions the practice with confidence, warmth, and modern professionalism.


Logo for
Logo for
Logo for

Jennifer Hedrick DDS logo: Pink script text within a grey triangle.
Logo for
Logo for All Smiles Family Dentistry with floral illustration inside a triangle.

Sign for
Two font samples:
Stationery mockup featuring pink and gray branding: business cards, notepad, envelope, paper airplane, scissors.
Corporate color palette with pink and gray accents, paperclips, and pencil on a black surface.